Dim Sum refers to light dishes served with tea that is popular among Chinese people. It can also serve as appetizer at lunch or dinner, something the Chinese have practiced for generations. Dim Sum is also considered a meal to encourage relations. People take time to choose dishes from a large number of selection available on a typical dim sum menu while they enjoy savoring with friends. These delightful light dishes can also be served during a business dialogue. Historically dim sum was served only in expensive restaurants. However, Dheeraphob Siraprapathum established the first locaiton of "Chokdee Dim Sum Restaurant" on Bantadthong Road in 2000 to introduce to Thai people this cuisine. The idea is to offer dim sum in a way never done before in Bangkok by presenting dishes prepared from pork ribs. They are delectable and nutritiously prepared according to secret recipes known amongst family members only. Before long, the Chokdee Dim Sum Restaurant has been well received by the public of all age groups from teenagers to entrepreneurs and families. They all speak of delicious food meticulously prepared and made availiable in over 60 dishes. What differentiates Chokdee Dim Sum Restaurant from others is its availability around the clock so as to satisfy customers of all groups who seek to have a decent meal or simply a light meal to quench their hunger at bedtime. Furthermore, Chokdee Dim Sum Restaurant has been approached by entrepreneurs to obtain its franchise. The business has grown rapidly and at present there are 24 branches nationwide. Nine of them are operated by the parent company while 15 others are franchised to serve consumers at many convenient locaitons in various residential areas and business districts.

Chokdee Dim Sum Restaurant has become a franchise business since its involvement in government support from the Department of Business Development, Ministry of Commerce in 2003. Chokdee Dim Sum Restaurant was chosen to participate in a program on training and development for franchising. In that year, Chokdee International Franchise Company Limited was established to oversee the Chokdee Dim Sum franchising system, to develop signature products of Chokdee Dim Sum and to expand its franchise business. With unique tastiness and attention to detail in manufacturing process, the Chokdee Dim Sum products have gained popularity and the Company has enjoyed continuous growth. More branches have been established rapidy as the business receives public attention amid little competition. This has been a considerable business success.

Chokdee Dim Sum is a fast casual restaurant (FCR) being operated with internaitonal standard at all locations. The business grows continuously so as to fulfill the life of the Thai.

“Our dimsum is made fresh by hand, with love right here in our kitchen”

For dishes prepared from the central kitchen, attention has been given to raw materials. Freshness, cleanliness and high nutritional values are required by our professional chefs who are passionate in cooking and truly appreciative of needs and concerns of customers.

Chokdee Dim Sum products are manufactured using fresh quality materials from the central kitchen. Every item is prepared employing unique recipe by chefs who try their best to ensure that every meal can be enjoyed by our customers.

	Special Dim Sum dishes of over 60 items from family secret recipes
	Semi-self service allows customers to see before decieing what they want from our menu
	Nutritious pork ribs are unusual in Thailand
	Gong Fu Cha employs martial art approach to tea preparation and drinking
	Prices are affordable and cost-effective
	Customer services are now available 24/7
	Quality and taste are guaranteed by high quality raw materials for products prepared from our central kitchen. This process ensures that products being served at all locations are of the same standard with tastiness of 5-sar hotels.

	Our shop management system minimizes risks and maximizes success and also enables a smooth start and operation of the business.
	Shop design, decoration and furniture layout according to Chokdee Dim Sum style
	Assistance in seeking proper location for business establishment
	Inventory management system and shop management system
	Accounting and financial management systems
	Continuous access to consultation team on operation and management of the business

Chokdee Dim Sum has established a training facility to offer strategic knowledge, product information and other relevant issues to customers. The facility is operated by our professionals and the training program in general focuses on in-depth understanding and efficient management of business in order to support your growth and success. Furthermore, there is a quality assurance program conducted by the central kitchen to ensure that quality at all branches is of international standard and to optimally meet customer satisfaction.

There are information systems available for management of sales, inventory and stocks that enable auditing.

These offer strategization, market planning, advertisement branding, food styling of superior competitive edge, and continuous public relations through various media. The programs also organize promotion activities to expand customers bases and to increase sales. Local store marketing manuals are also made available.

Return of investment in franchising

	A cost-effective investment with a quick return
	Franchisee is not simply an investor but a business manager also. The Company provides advice and mentorship on business Management and return of investment initially until the franchisee is capable of independent management.